We work with founders, operators, and investors across software and industrial companies, including private equity-backed businesses, on commercially sensitive, cross-border work that sits outside standard advisory frameworks.
Mads Christensen
CEO and founder
Edvard came to us through a warm intro and the work he’s done has been transformative for our company. He wrote our sales playbook and set up our CRM, helped us define our ideal customers and taught us how to grow our pipeline with cold outreach. When this was implemented, he helped us grow our sales team. He continues to advice and accelerate our company.
Tormod Haugland
CEO
Alongside generating new customers, the result of working with Edvard has been to greatly deepen my understanding of commercial strategy and commercial development. Edvard is precise, effective, (very) honest and knowledgeable. I highly recommend him to those who need an extra pair of eyes on the commercial or managerial side of growing their company.
Sandip Kafle
Co-founder
Edvard works as a collaborator and trusted advisor with hands-on experience building companies and taking them across borders and markets. He has supported UpaCare across different stages of its journey, from shaping the pitch deck narrative to identifying leads, and helping them navigate how to position and move the business across borders. He continues to bring practical perspectives that support both strategy and execution.